Lesson 6 - Answer key

1.1.2022, , Izvor: Verlag Dashöfer

Lesson 6 – Answer key

Exercise 1

1. We have to produce what customers want, not what we want to produce.

2. The activities that you have to combine successfully in order to sell. We can do this by offering “the four Ps“ = the right product at the right price, available through the right place of distribution, and presented in the right way – promotion.


  • - producer   -   end-users (the product is sold directly to
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